Showing up in a local search isn’t as simple as just having a published website. There are numerous factors at play which all work together to help you get to that coveted ranking on the Google results page. In this guide, we will cover the different contributing factors to showing up in a local search.
- What contributes to your visibility in local searches.
- How our software contributes to your improved online visibility.
How do I show up in a local search?
There are quite a few factors which contribute to showing up when someone searches locally for your business. The graph below illustrates the main components of someone’s online visibility. Let’s dive into a brief overview of each section, then focus on which ones our software contributes to.
The second thing to consider in personalization is making your site mobile-friendly, or optimized for smartphones. It’s essential to securing good standing for local SEO. If your site performs poorly for mobile users, search engines will downgrade your site and people will turn elsewhere for better user experience.
Making a site mobile-friendly means that users are taking your site on the move and connecting it with mobile capabilities like location identification, location histories, search histories, and other unique searches.
One of the most important things you can do to make your site mobile-friendly is designing with responsive design. That just means that your web design responds to the dimensions of the device it is viewed on.
- Growth of social media followings
- Number of brand-related shares, likes, retweets, etc. on social media
- Number of reviews on your social media pages
- The age of your Facebook page
- Number of brand-related mentions on social media
- Completed biography on social media
- Consistent NAP (Name, Address, Phone) information
Online reviews are important for a number of reasons, and have major implications through their ability to affect:
- Your rankings in local search engines
- Which search results actually get surfaced (and clicked on)
- Consumer purchasing decisions
- Positive reviews increase sales.
- Having no reviews hurts sales.
- Negative reviews hurt sales even more than having no reviews at all.
Any website with higher domain authority will most likely always outrank a lower ranked website simply due to the fact that search engines will presume that the site with higher authority will be trusted.
Google My Business (GMB) is a free tool that lets you manage how your business appears on Google Search and Maps. Once you claim your free account, you’ll be able to do the following which will affect your SEO standing.
- Add a long, unique description that’s formatted correctly and includes links.
- Choose the correct categories for your business.
- Upload as many photos as possible.
- Add a local phone number to your listing.
- Add your business address that’s consistent with that on your website and local directories.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days.
- Get real reviews from customers.
These signals consist of your name/address/phone presence on your site, keywords in titles, and domain authority. By focusing on each area that you serve, you can put some real power behind your local SEO optimization.
Give each page a unique local flavor while keeping it relevant to your business. Consider writing about local laws, styles, or trends that are particular to that region. Google and Bing will appreciate your in-depth, authentic approach.
These signals consist of aggregator name/address/phone number (NAP) consistency and citation volume.
Let’s go over what those terms mean.
An aggregator is a company that maintains and supplies the underlying business database for local search directories. They keep what is sometimes referred to as ‘aggregator data’ including your NAP. Online directories like Yellowpages, Yelp, etc. then show this data on their sites. There are a lot of online directories and it’s important that your business info shows up consistently across all of them.
A citation is an online reference to your NAP. Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited for them.
What our software influences.
If you could group these signals into two categories, they might be grouped as signals which are affected through your website and signals which are affected outside your website. We focus on helping you affect the signals not associated with your website such as: Review, GMB & Citation, and Social signals. Let’s go over how our software does this.
The impact that reviews have in local search has been increasing year over year. Since 2015, reviews signals accounted for 10.8% of ranking importance. Today, they account for 15.44% of ranking importance. Our Review Management tool helps you easily get the reviews you need to contribute to your overall visibility.
- Send one-off reviews or upload a CSV file to send a batch of review requests.
- Choose how they will receive the review invites through email or text.
- Choose where you would like them to leave the review, on Google or Facebook.
- Create templates for review invitations.
- See and filter your reviews from 30+ review sites all in one place.
- Once a review is sent, check the progress and send reminders if necessary.
- Get notified of new reviews.
- Respond to any review from within the app no matter which platform it was posted.
- See location-specific reviews if you have multiple locations.
GMB & Citation Signals
Our listings portion of the software makes it easy and convenient to publish and update your business listing to 70+ directories simultaneously. As mentioned before, these directories are the aggregators of business data which publish your Name/Address/Phone across the web. You want your info to show up consistently across as many as possible. This will contribute to your citation volume as well.
Here’s what you will be able to publish on our platform across all these directories.
- Business name
- Location marker on maps
- Featured message
- Business description
- Business hours
- Website link
- Photos like your logo, cover photo, and additional photos
- Products, Services, Specialties, Associations
- Year established
- Payment methods
- Links to Instagram and Youtube
Here’s a fun free tool you can use to see just how well you’re showing up (or not) across the web. (P.S.-If your results show that you have power listings, you are good to go!)