Privacy Policies

Hosting Privacy Policy

Digital Mermaid Marketing Hosting
This includes Hosting, Marketing, Email, and Website Development. 

PRIVACY POLICY

Last Revised: April 4, 2019
To view our archived Privacy Policy, click here.

 

 

Digital Mermaid Marketing cares about your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our world-class products, services, websites and mobile applications (collectively, our “Services”). Your personal data includes information such as:

 

  • Name
  • Address
  • Telephone number
  • Date of birth
  • Email address
  • Other data collected that could directly or indirectly identify you.

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.

If at any time you have questions about our practices or any of your rights described below, you may reach our Data Protection Officer (“DPO”) and our dedicated team that supports this office by contacting us at privacy@secureserver.net. This inbox is actively monitored and managed so that we can deliver an experience that you can confidently trust.

Likewise, we’ve also created a Privacy Center to provide answers to your most common questions, quick links to access your Account Settings, instructions on how to exercise certain rights that might be available to you, and definitions to key terms and concepts noted in this Privacy Policy.

 

What information do we collect?

 

We collect information so that we can provide the best possible experience when you utilize our Services. Much of what you likely consider personal data is collected directly from you when you:

 

 

  1. create an account or purchase any of our Services (ex: billing information, including name, address, credit card number, government identification);
  2. request assistance from our award-winning customer support team (ex: phone number);
  3. complete contact forms or request newsletters or other information from us (ex: email); or
  4. participate in contests and surveys, apply for a job, or otherwise participate in activities we promote that might require information about you.

 

However, we also collect additional information when delivering our Services to you to ensure necessary and optimal performance. These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work:

Account related information is collected in association with your use of our Services, such as account number, purchases, when products renew or expire, information requests, and customer service requests and notes or details explaining what you asked for and how we responded.

Cookies and similar technologies on our websites and our mobile applications allow us to track your browsing behavior, links clicked, items purchased, your device type, and to collect various data, including analytics, about how you use and interact with our Services. This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyze and improve the performance of our Services. We may also collect your location (IP address) so that we can personalize our Services. For additional information, and to learn how to manage the technologies we utilize, please visit our Cookie Policy.

Data about Usage of Services is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs, page load time, server response time, and approximate location information to measure website performance and improve our systems, including optimizing DNS resolution, network routing and server configurations. Specifically, interactions with the features, content and links (including those of third-parties, such as social media plugins) contained within the Services, Internet Protocol (IP) address, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data is collected.

Supplemented Data may be received about you from other sources, including publicly available databases or third parties from whom we have purchased data, in which case we may combine this data with information we already have about you so that we can update, expand and analyze the accuracy of our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

 

How we utilize information.

 

We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services you purchase or interact with, or (3) as we might be required or permitted for legal compliance or other lawful purposes. These uses include:

Delivering, improving, updating and enhancing the Services we provide to you. We collect various information relating to your purchase, use and/or interactions with our Services. We utilize this information to:

 

 

  • Improve and optimize the operation and performance of our Services (again, including our websites and mobile applications)
  • Diagnose problems with and identify any security risks, errors, or needed enhancements to the Services
  • Detect and prevent fraud and abuse of our Services and systems
  • Collecting aggregate statistics about use of the Services
  • Understand and analyze how you use our Services and what products and services are most relevant to you.

 

Often, much of the data collected is aggregated or statistical data about how individuals use our Services, and is not linked to any personal data, but to the extent it is itself personal data, or is linked or linkable to personal data, we treat it accordingly.

Sharing with trusted third parties. We may share your personal data with affiliated companies within our corporate family, with third parties with which we have partnered to allow you to integrate their services into our own Services, and with trusted third party service providers as necessary for them to perform services on our behalf, such as:

 

 

  • Processing credit card payments
  • Serving advertisements
  • Conducting contests or surveys
  • Performing analysis of our Services and customers demographics
  • Communicating with you, such as by way email or survey delivery
  • Customer relationship management.

 

We only share your personal data as necessary for any third party to provide the services as requested or as needed on our behalf. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).

We may also share your information with third parties for the purpose of facilitating/allowing a merger, acquisition or sale of all or substantially all of our assets, in which case the acquiring company may continue to utilize your data in the manner for which it was provided and intended.

Communicating with you. We may contact you directly or through a third party service provider regarding products or services you have signed up or purchased from us, such as necessary to deliver transactional or service related communications. We may also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. You don’t need to provide consent as a condition to purchase our goods or services. These contacts may include:

 

 

  • Email
  • Text (SMS) messages
  • Telephone calls
  • Automated phone calls or text messages.

 

You may also update your subscription preferences with respect to receiving communications from us and/or our partners by signing into your account and visiting “Account Settings” page.

If we collect information from you in connection with a co-branded offer, it will be clear at the point of collection who is collecting the information and whose privacy policy applies. In addition, it will describe any choice options you have in regards to the use and/or sharing of your personal data with a co-branded partner, as well as how to exercise those options.

If you make use of a service that allows you to import contacts (ex. using email marketing services to send emails on your behalf), we will only use the contacts and any other personal information for the requested service. If you believe that anyone has provided us with your personal information and you would like to request that it be removed from our database, please contact us at privacy@secureserver.net.

Transfer of personal data abroad. If you utilize our Services from a country other than the country where our servers are located, your communications with us may result in transferring your personal data across international borders. Also, when you call us or initiate a chat, we may provide you with support from one of our global locations outside your country of origin. In these cases, your personal data is handled according to this Privacy Policy.

Compliance with legal, regulatory and law enforcement requests. We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (such as subpoena requests), to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we consider to be illegal or unethical.

To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process. We will also share your information to the extent necessary to comply with ICANN or any ccTLD rules, regulations and policies when you register a domain name with us. For reasons critical to maintaining the security, stability and resiliency of the Internet, this includes the transfer of domain name registration information to the underlying domain registry operator and escrow provider, and publication of that information as required by ICANN in the public WHOIS database.

Website analytics. We use multiple web analytics tools provided by service partners such as Google Analytics, MixPanel and Singular to collect information about how you interact with our website or mobile applications, including what pages you visit, what site you visited prior to visiting our website, how much time you spend on each page, what operating system and web browser you use and network and IP information. We use the information provided by these tools to improve our Services. These tools place persistent cookies in your browser to identify you as a unique user the next time you visit our website. Each cookie cannot be used by anyone other than the service provider (ex: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal data such as name, address, billing information, etc., the information collected is used and shared by these service providers in accordance with their individual privacy policies. You can control the technologies we use by managing your settings through our Cookie Policy or the ‘cookie banners” that may be presented (depending on URL of website visited) when you first visit our webpages, or by utilizing settings in your browser or third-party tools, such as Disconnect, Ghostery and others.

Targeted advertisements. Targeted ads or interest-based offers may be presented to you based on your activities on our webpages, and other websites, and based on the products you currently own. These offers will display as varying product banners presented to you while browsing. We also partner with third parties to manage our advertising on our webpages and other websites. Our third party partners may use technologies such as cookies to gather information about such activities in order to provide you with advertising based upon your browsing activities and interests, and to measure advertising effectiveness. If you wish to opt out of interest-based advertising click here [or if located in the European Union click here]. Please note you will continue to receive generic ads.

Third-party websites. Our website and our mobile applications contain links to third-party websites. We are not responsible for the privacy practices or the content of third-party sites. Please read the privacy policy of any website you visit.

 

The E.U-U.S and Swiss-U.S. Privacy Shield Frameworks.

 

How you can access, update or delete your data.

 

To easily access, view, update, delete or port your personal data (where available), or to update your subscription preferences, please sign into your Account and visit “Account Settings.” Please visit our Privacy Center for additional information and guidance for accessing, updating or deleting data.

If you make a request to delete your personal data and that data is necessary for the products or services you have purchased, the request will be honored only to the extent it is no longer necessary for any Services purchased or required for our legitimate business purposes or legal or contractual record keeping requirements.

If you are unable for any reason to access your Account Settings or our Privacy Center, you may also contact us by one of the methods described in the “Contact Us” section below.

 

How we secure, store and retain your data.

 

We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate.

We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:

 

 

  • mandated by law, contract or similar obligations applicable to our business operations;
  • for preserving, resolving, defending or enforcing our legal/contractual rights; or
  • needed to maintain adequate and accurate business and financial records.

 

If you have any questions about the security or retention of your personal data, you can contact us at privacy@secureserver.net.

 

‘Do Not Track’ notifications.

Some browsers allow you to automatically notify websites you visit not to track you using a “Do Not Track” signal. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.

Age restrictions.

Our Services are available for purchase only for those over the age of 18. Our Services are not targeted to, intended to be consumed by or designed to entice individuals under the age of 18. If you know of or have reason to believe anyone under the age of 18 has provided us with any personal data, please contact us.

Changes in our Privacy Policy.

We reserve the right to modify this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy and any other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page, at least thirty (30) days prior to the implementation of the changes.

Data Protection Authority.

 

If you are a resident of the European Economic Area (EEA) and believe we maintain your personal data subject to the General Data Protection Regulation (GDPR), you may direct questions or complaints to your local supervisory authority or our lead supervisory authority, the UK’s Information Commissioner’s Office, as noted below:

www.ico.org.uk

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

Phone: 0303 123 1113

 

Contact us.

 

If you have any privacy-related questions, concerns or complaints about our Privacy Policy, our practices or our Services, you may contact our Office of the DPO by email at privacy@godaddy.com. In the alternative, you may contact us by either of the following means:

 

 

  • By Mail: Attn: Office of the Data Protection Officer, 14455 North Hayden Road, Suite 219, Scottsdale, AZ 85260 USA, or for customers established in the EEA, Attn: Legal, Office of the DPO, 5th Floor, The Shipping Building, Old Vinyl Factory, 252-254 Blyth Road, Hayes, UB3 1HA.
  • By Phone: (480) 624-2500.

 

We will respond to all requests, inquiries or concerns within thirty (30) days.

Revised: 4/4/2019
Copyright © 2000-2019 Digital Mermaid Marketing, LLC All Rights Reserved.

 

 

Contact us.

 

If you have any privacy-related questions, concerns or complaints about our Privacy Policy, our practices or our Services, you may contact our Office of the DPO by email at privacy@secureserver.net. In the alternative, you may contact us by either of the following means:

 

 

  • By Mail: Attn: Office of the Data Protection Officer, 14455 North Hayden Road, Suite 219, Scottsdale, AZ 85260 USA, or for customers established in the EEA, Attn: Legal, Office of the DPO, 5th Floor, The Shipping Building, Old Vinyl Factory, 252-254 Blyth Road, Hayes, UB3 1HA.
  • By Phone: (480) 624-2500.

 

We will respond to all requests, inquiries or concerns within thirty (30) days.

Revised: 4/4/2019
Copyright © 2000-2019 Digital Mermaid Marketing.com, LLC All Rights Reserved.

Social Mermaid App 

Digital Mermaid Marketing LLC and its affiliates (collectively, “Social Mermaid”) are committed to protecting your privacy and complying with applicable data protection laws. This Privacy Policy outlines how Social Mermaid, collects, uses, discloses, and safeguards information about you. We also describe the choices you have about your information.

This Privacy Policy was updated and is effective on September 19, 2019. These updates are designed to make it easier to understand how we use your information, whether you are browsing our websites or using our services. 


1. Our Services

Digital Mermaid Marketing offers a suite of social media management tools called “Social Mermaid” and a Marketing Dashboard called “Mermaid Dashboard” Both services are available in Team, Professional, and Enterprise, and other plans that are accessible via our websites and mobile applications. These tools allow you to bring together all of your social media accounts for easy access and management through a single online portal. Through this portal, you can manage your social media, marketing, and advertising campaigns; engage with your audiences; schedule and publish messages; and analyze the results of these activities. Collectively, we refer to these tools as our “Services”. 

Any collection, use, and management of personal information by the social networks, including Facebook, Instagram, Twitter, and LinkedIn (collectively, the “Social Networks”) are governed by their respective privacy policies and terms. When using Social Networks, you are required to comply with their privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Digital Mermaid is not responsible for the Social Networks.

Our Services also enable you to customize and connect your account to third-party services (“Third-Party Services”), including through apps you can access or which may be available to you via our portal/dashboard. The collection of your information by these third parties is governed by the Third-Party Services’ privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Digital Mermaid Marketing is not responsible for Third-Party Services. An example of the third party app is Dropbox.

Our Services are not intended for use by children and should only be accessed by individuals who are at least 18 years old and are using the Services for business purposes. Business purposes are those that include online content creations, curations of media and digital marketing. Personal branding is also considered a business purpose. 

2. What information do we collect?

We collect information about you as reasonably necessary for the following activities:

Using our Services

We collect the following information when you use our Services:

Account information:

 Your contact and profile information including your name, email address, organization name, and address; your preferences such as language, time zone, and the types of communication you would like to receive from us; and image (if you choose to provide this). We may also obtain this information if you choose to use a social login service, such as Facebook Login, to create or access your account.

 Billing and other payment information (if you sign up for a paid service or purchase a Third-Party Service), including payment method details, such as credit card number.

 The Services you have acquired from us, including the type of plan, number of team members, and transaction information related to the Services.

Content:

 Your social profile information for Social Networks you choose to connect to the Services. For example, your Facebook profile information may include your Facebook username and profile image.

 A specific location such as an address, a city, or a place (for example, a restaurant) if you choose to share this information.  

 Your messages, posts, comments, images, advertising, and other material you curate on and upload to the Services; and information that is collected from the Social Networks that you choose to connect to and which is displayed on our Services.  

 Content that you may send and receive through Social Networks may contain personal information that Digital Mermaid does not directly collect or process. This may include information such as: names, photos, age, gender, geographic location, opinions, preferences, and phone numbers. 

Logs, usage, and support data:

 Log data, which may include your IP address, the address of the web page you visited before using the Services, your browser type and settings, your device information, the date and time when you used the Services, information about your browser configuration, language preferences, unique identifiers, and cookies.

 Usage data and analytics, which may include the frequency of login, and the different types of activity undertaken by users.

 General Location information, such as IP address and the region in which you are located when you are logging in and using the Services.  

 Customer support questions, issues, and general feedback that you choose to provide.

Surveys, events, and marketing information

If you choose to participate in our surveys, contests, events (such as webinars and in-person events), or those in which we are affiliated, or request information from us about our Services, we may collect information about you related to the survey, contest, or event; your contact information, such as your name, email address, telephone number, organization name and address; and general information about your organization that you choose to provide, such as annual company revenue, number of employees, and industry.

In addition, we may collect information on email open and click rates, including whether individuals clicked on links, and which web pages are visited after opening the email.  

Digital Mermaid Training

If you choose to enroll in training offered via our support team, we collect the same information that is required to sign up for the Services (see “Account information” above), as you will need a Social Mermaid account to access software support. Where you undertake training courses with fees or apply for any of our certifications, we also collect billing and payment information.

Applying for employment

Our website collects information you choose to provide to us when applying for employment, which may include contact information, education and employment history, credentials, and LinkedIn profile information.

Browsing our websites

When you browse our websites, we collect information about you as described below, some of which is collected automatically:

 When you use automated chat functionality (chatbots) to make an inquiry or other request, we may collect information about you such as your name and email address, your specific request, and information related to your use of our Services. 

 Digital Mermaid Marketing and our authorized service providers use cookies and other similar tracking technologies on our websites and Services including web beacons, pixels, and software tokens. These are described in our cookies and will pop up on our site. 

 Aggregated website usage data including form analysis data (such as time taken to complete the form), engagement rate, session replay, and mouse movements. If you wish to opt out of this collection. If you want to cancel this please note this requires the use of an opt-out cookie, so if you reset your cookies, you will need to opt out again.

3. How do we use your information?

We use your information for the purposes described below:

Providing and securing our Services

 We need to identify and authenticate our users to ensure, for example, that only those authorized users are able to use the Services for their organization, and to make changes to their accounts.

 We use information that you provide when signing up to set up your account, process payments, contact you regarding the Services, and manage your account.

 We use your contact information and information related to your request to respond to your inquiries, manage our contract with you, respond to your questions and requests, and send you updates and information about the Services.

 We use logging and other data such as general location information—for example, the IP address of your browser or device, to help us manage the performance, security and compliance of the Services. 

 Where you have chosen to share your specific location information, we use this information to provide location based features, such as enabling you to share your location on your posts for Social Networks that support this functionality, and to use any functionality that relies on location information. 

 We analyze usage information, your feedback, support queries, and survey responses to help us understand and make improvements to our Services.

Communicating with you

We use your contact information where appropriate to send you information about our Services, events, marketing communications (consistent with your preferences— and job opportunities. We also use email statistics, such as open rates, to assess the effectiveness of, and to make improvements to our communications. 

Improving our websites and applications

We use information about you to help us understand usage patterns and other activities on our websites and applications so that we can diagnose problems and make improvements, including enhancing usability and security.

4. What are your rights regarding the information about you?

Services information

When using our Services, you may access, update, or correct most of your Account information by logging in to your account to edit your profile or organization record. 

If you have requests that cannot be carried out by logging in to your account, such as accessing additional information or deleting information about you, please email our support team. Please note that we may need to retain certain information about you for as long as you maintain an account for our Services, to provide you with our Services, for record keeping purposes, for payment processing, to comply with our legal and regulatory obligations, to resolve disputes, or to enforce the terms of service or other agreement in place between you (or your organization) and Digital Mermaid Marketing (the “Terms of Service”).

Requests to access, correct, or delete your information will be handled within thirty (30) days unless they are unusually extensive or complex, in which case we will advise you of the expected timeline for handling your request. 

You can contact our Support team for other general requests about your account by your preferred method listed. Either email of telephone or through your application. 

Our Services retrieve and display Content from Social Networks. Beyond temporary storage for performance reasons, we do not store Content unless you take specific action in relation to such Content (such as using our Services to prepare draft Content for publication on Social Networks). In some cases, Content may continue to exist on the Social Networks even after you or we delete it from our Services, and you will need to contact the relevant Social Network directly if you want it to delete this Content.

Marketing emails, advertising and website browsing

For marketing communications, you may not opt out of marketing communications sent by Digital Mermaid Marketing if you are a registered user. In agreement with accesses to our services by clicking on the agreement of our terms of service you agree to receive email communications from digital mermaid. You can unsubscribe by clicking the link in the marketing email you receive.

Digital Mermaid Marketing participates in interest-based advertising (where you may have visited our websites or another website which allows us to display advertising relating to our Services). The Network Advertising Initiative has developed a tool that may help you understand which third parties have currently enabled cookies for your browser and how to opt-out of those cookies. For more information and to opt-out of interest-based advertising, you can visit this page

You may also opt-out of the collection of aggregated usage data as described above in “Browsing our websites” by following the steps outlined here.

5. Who has access to your information?

Digital Mermaid Marketing does not rent or sell your information. We restrict access to your information to authorized employees and we do not share your information with third parties except in the circumstances explained below.

Employees and Authorized Contractors

Our employees and authorized contractors may need to access information about you when they require this to perform their job. For example, a customer support representative would need access to your account to validate your identity and respond to your question or request; our email communications team would need access to your contact information to ensure this information is sent correctly and any unsubscribe requests are properly managed; and our security staff would need to review information to investigate attempted denial of service attacks, fraudulent account activity, or other attempts to compromise the Services. 

All our employees and contractors are required to agree to maintain confidentiality and protect the privacy of your information.  

Service Providers, Authorized Resellers, and Partners

We will share limited information about you to authorized service providers we use for marketing services, communicating with you, managing our customer database, the provision of professional services, and providing and managing the Services (including hosting data centers, securing our Services, and payment processing). The third-party service providers we use to help us deliver the Services are referred to as “sub-processors” and are listed in this section. 

This includes Dropbox, Google, Stackposts, and Godaddy. Digital Mermaid uses outside contractor programmers and marketers from time to time. These are available to all users upon request. 

Where you have purchased a service from an authorized reseller or partner, we may provide information about you to (and may receive information about you from) the reseller or partner as necessary to support your use of the service you purchased.

When sharing your information with any of these service providers, resellers and partners, we ensure they agree to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures and only use your information to carry out the Services and your requests.

Social Networks and Third-Party Services

Where you are using our Services and have chosen to connect your Social Networks to the Services, or if you authorize a Third-Party Service to access your account, you are agreeing to provide information about you to the Social Networks and the Third-Party Services under their respective terms and privacy policies.

Customer Organizations

Where your employer or an entity has purchased Services on your behalf, we may disclose information about you such as your name and email address, and some usage information including whether a user has logged in to the Service, frequency of login, time spent using the Services, and enrollment and completion of Social Mermaid training courses to assist your employer or the entity in managing its use and maximizing the value of the Services.

Successor Entities

If we are acquired by or merge with another entity (in which case we will require such entity to assume our obligations under this privacy policy), if we are involved in a bankruptcy, or if the ownership or control of all or part of our Services or their assets changes, information about you will be transferred to such entities.

Law Enforcement, Government Agencies, and Professional Advisors

We may need to disclose information about you where we believe that it is reasonably necessary to comply with a law or regulation, or if we are otherwise legally required to do so, such as in response to a court order or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands.

In addition, we may be required to disclose information about you if we believe it is necessary to investigate, prevent, or take action: (a) against illegal activities, fraud, situations involving potential threats to our rights or property (or to the rights or property of those who use our Services), or to protect the personal safety of any person; or (b) regarding situations that involve the security of our Services, abuse of the Services infrastructure, or the Internet in general (such as voluminous spamming, or denial of service attacks).

6. What international data transfers occur at Digital Mermaid?

Under the General Data Protection Regulation (GDPR) and other data protection laws, information about you may only be transferred from your region to other regions if certain requirements are met. For instance, under the GDPR, information about you may be transferred from the European Economic Area (EEA) to outside the EEA if adequate data protections are in place. Our Services are managed by Digital Mermaids headquarters in Philadelphia, P.A. As the European Commission considers the United States to be a country that provides adequate data protection, information about you may be transferred from the EEA to the United States.

Digital Mermaid also uses third-party service providers, such as managed hosting providers, credit card processors, and technology partners to provide the software, networking, infrastructure and other services required to operate the Services. These third-party providers may process or store personal data on servers outside of the EEA and Switzerland, including in Canada or the US. We rely on adequacy (if sent to Canada), the service provider’s registration in the EU-US Privacy Shield and Swiss-US Privacy Shield (if sent to the US), and/or standard contractual clauses (if sent to the US or onward to other countries) to ensure that information about you is lawfully transferred under EU law.

By its nature, social media data can be shared with people around the globe. The Social Networks and Third-Party Services that you choose to integrate with our Services may collect, store, and process your information from various locations around the world according to their own terms and privacy policies.

7. How do we safeguard your information?

Digital Mermaid Marketing maintains industry-standard security safeguards to protect your information. This includes ensuring our employees receive appropriate security and privacy training and guidance so they are aware of the measures they need to implement to protect your information.  

Access controls are in place to limit access to your information to those who need it to perform their jobs. For example, information about you may be provided to our customer support specialists to help you with your requests. Individuals who are permitted to handle your information must adhere to confidentiality obligations.

We encrypt data where appropriate to ensure that your information is kept private. We undertake vendor security and privacy reviews to ensure that vendors follow our stringent requirements to safeguard your information, and we also enter into data protection agreements with our vendors. All payment information is fully encrypted and handled only by PCI certified organizations.

8. How long do we retain your information?

We retain your information only as long as required to provide the Services requested by you, for record-keeping purposes, to comply with our legal obligations, resolve disputes, and enforce the terms for the Services.

After it is no longer necessary for us to retain information about you, we will dispose of it in a secure manner or anonymize the information.

9. Digital Mermaid Marketing roles under the GDPR and UK data protection laws

Depending on the situation and the type of data involved, Digital Mermaid Marketing may act as a data controller or a data processor.

Digital Mermaid Marketing as a data controller 

Digital Mermaid Marketing acts as a data controller when we are:

 Collecting information from you to set up and administer your Social Mermaid or Mermaid Dashboard accounts (for example, Account information such as your name and email address);

 Monitoring usage information on our website; 

 Managing your contact and other related information to send marketing, Services, and other communications to you; 

 Responding to support or general inquiry; and

 Recruiting individuals for job opportunities. 

Legal bases for processing when Digital Mermaid Marketing is a data controller

The legal bases for processing information about you include:

 Your consent (for example, when you have provided your information to sign up for an account or for a webinar; or you have provided your employment history when applying for a job). Where we rely on your consent to process personal data, you have the right to withdraw your consent at any time. 

 It is necessary to perform a contract (for example, we may need your information to fulfill our obligations of providing Services to you under the terms relevant to the Services you have acquired).

 Legitimate interest (for example, to provide and maintain the Services to you, to maintain the security of the Services, and to attract new customers to maintain demand for the Services, all of which are described in the section above).

 In some cases, we may have a legal obligation to process your personal data to comply with relevant laws (for example, processing payroll and tax information to comply with relevant employment and tax legislation); or processing is necessary to protect your vital interests or those of another person (for example, obtaining health-related information during a medical emergency).

Your rights when Digital Mermaid Marketing is a data controller

Where Digital Mermaid Marketing is acting as a data controller, we have outlined certain rights in the section.

 Right to object to processing: you may request that Digital Mermaid stops processing information about you (for example, to stop sending you marketing communications).

 Right to restrict processing: you may request that we restrict processing information about you (for example, where you believe that this information is inaccurate).

 Right to data portability: you may request that we provide you with information Digital Mermaid Marketing has about you in a structured, machine-readable, and commonly used format, and you may request that we transfer this information to another data controller.

If you would like assistance with any of the above requests, please email our support team with details of your request so that we may consider how we can help you.

Digital Mermaid Marketing as a data processor

Where you are using our Services and making decisions about the personal data that is being processed in the Services (including selecting the Social Network accounts you wish to connect to the Services, or uploading and using Content), you are acting as a data controller and our apps are acting as a data processor.

There are certain obligations under the GDPR that you have as a data controller, including being responsible for managing Content on the Services. As a data processor, Digital Mermaid Marketing, will only access and process Content to provide you with the Services in accordance with your instructions (which you provide through the Services), the Terms of Service, the Social Networks’ terms, and applicable laws. As part of delivering the Services, we may process Content to further improve the Services, such as enhancing usability and developing new features.

If you, as a data controller, require Digital Mermaid Marketing to agree to data protection requirements under Article 28, GDPR, or under UK data protection laws, Digital Mermaid makes available a data processing addendum that meets these requirements. Please email our support team to request this document.

If you are using the Services as an authorized user of a Digital Mermaid customer (whether that customer is your employer, another organization, or an individual), that Customer determines its own policies (if any) regarding storage, access, modification, deletion, sharing, and retention of personal information and Content, which may apply to your use of the Services. Please check with that customer about the policies and settings it has in place.

10. Changes to this Privacy Policy

We may make changes to this privacy policy at any time to reflect updates to our Services, applicable laws, and other factors. We will include a prominent notice on this website and/or our Services if we make any material changes, but we encourage you to stay informed by reviewing this policy periodically.

11. How to contact us

If you have any questions, concerns or feedback, please email our support team and support letters can be sent to 

Digital Mermaid Marketing LLC.
725 Pemberton Street #6
Philadelphia, PA 19147
Attn: Arielle

If we are unable to resolve your concerns, you also have the right to contact your local data protection authority.